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Triple M Goulburn Valley(ACMA callsign: 3SRR) is an Australian radio station in Australia. Owned and operated as part of Southern Cross Austereo's LocalWorks network, it broadcasts an adult contemporary format to Shepparton, Victoria and the Goulburn Valley. First broadcast on 9 October 1998, it was established by RG Capital - later sold to Macquarie Regional RadioWorks and Southern Cross Media Group - and is based in Shepparton, alongside sister station 96.9 Star FM. Unlike other stations, 3SR, from which 3SR FM derives its name from, did not convert to the FM band. Instead, the original station was sold in return for a separate FM licence. Today, 3SR broadcasts as a relay of Melbourne horse racing station RSN Racing & Sport. On 15 December 2016, 3SR FM was re-branded as Triple M Goulburn Valley

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